UX | Web Design

Supporting new product launches

Read how we teamed up with Speedo to use digital to support two exciting new sportswear ranges.

  • Brief

    We were commissioned by Speedo to design and build landing pages for two new exciting sportswear ranges: H2O Active apparel and V-Class premium goggles. Both of the ranges are based on the latest in sportswear technology and aimed at men and women seeking high performance, extreme comfort and style, with Speedo quality.
  • Solution

    Speedo is known for being at the cutting edge of sportswear. They make innovative products that appeal to customers’ competitive natures and love of sports and help them perform at their best. We wanted the landing pages to reflect these qualities, so we designed them to show off the style and quality of the new ranges.
  • What we did

    • Design
    • UX
    • UI
    • Ecommerce

The world's leading swimwear brand

We teamed beautiful animation with stunning imagery to show the quality of the V-class goggles. As the user scrolls down the page, they discover more and more about the goggles as snippets of information appear alongside the pictures and sophisticated black background. The entire page reflects the exclusive nature of the product. When the reader gets to the bottom of the page, they can see the goggles in both colours to help them decide which one to go for.

The new V-Class Goggles feature 'Super Antifog' lenses that provide 2x longer lasting visibility and IQfit (TM) 3D goggle seals that are super comfortable and reduce red marks around the eyes but still fit securely. The H2O Active range is designed for all sorts of activities and can be worn in and out of the water. It’s made from 100% recycled materials for people who want to pursue an active life while looking after the environment. 

Innovation and quality

Do you have a similar challenge to solve?

For a free 30-minute discussion with one of our experts, get in touch today.